Jennifer Lopez reveals the key to her success as an entrepreneur

Jennifer Lopez during her performance at the Super Bowl LIV Halftime Show. Photo: REUTERS / Mike Blake

Since the late 1980s, Jennifer Lopez He has worked hard to achieve the business empire he has today. At 52 years old, the one known as Diva del Bronx boasts of being not only a successful singer and actress, but also a respected businesswoman and one of the millionaire women who has built her fortune from scratch.

On the subject of being chosen as the “Brand Visionary 2021” of Adweek, Lopez said that the keys to their success are perseverance, resilience and “being the scarce asset”, that is, providing unique and valuable qualities.

The singer said that everyone has something that makes them unique, a quality that no one else has, something that one is very good at, and she has learned to foster those skills. “I’m the scarce asset, someone who is a proven creator, artist, and entrepreneur who has the ability to really connect with people. I appreciate it and try to use it to the best of my ability.”

“Disposable” women

Lopez stressed that, especially in the art industry, women are sold the idea that they are “disposable” or that they are not good enough to have several great achievements: “That is not the truth,” he emphasized.

The artist was born in the Bronx, New York, with Puerto Rican roots that she has always championed, and began building her personal brand long before it was fashionable.

“The energy was always in improving, growing more, being better all the time. And creating more opportunities for me,” he said.

Jennifer Lopez was never one of those who settled for “you can’t have everything in life”, and she opted to fulfill all her dreams and continue dreaming to this day. While some people struggle a lifetime for a career in music, film, or television, she has accomplished all three with astonishing success.

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Jennifer Lopez en la Gala Met 2021. Photo: AP

Jennifer Lopez en la Gala Met 2021. Photo: AP

A recent product line

But he didn’t want to stick with his artistic side either, and has built a business empire that includes endorsement deals with shoe brand DSW and luxury design house Coach, a philanthropic project called Limitless Labs, which is partnering with Goldman Sachs to supporting Latino entrepreneurs in the United States, and recently launched its new line of beauty products JLO Beauty.

Today, she is one of the richest women in America with fortunes built from scratch, with an estimated net worth of more than $ 150 million, according to Forbes.

Lopez does not allow anyone to “influence” her core beliefs or limit what she is capable of, and that if you stay strong in your ideas, at some point those who doubt you “will just give up.”

The world famous star has 177 million followers on Instagram, 45 million on Twitter, and 14 million on TikTok. It has sold more than 75 million records and has a cumulative worldwide box office of more than $ 3 billion.

Jennifer Lopez is not satisfied, even with everything she has achieved, nor does she set limits. He is not afraid of hard work and does not neglect any of his facets. Last year she swept the Super Bowl show alongside Shakira, sang at the inauguration of President Joe Biden and is close to releasing her new movie Marry Me, starring Owen Wilson. Earlier, she was critically acclaimed for her performance in Hustlers and to celebrate her 50th birthday she toured the country with her It’s My Party tour.

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Jennifer Lopez reveals the key to her success as an entrepreneur